- Posted by Team Superwoman
- On June 9, 2015
can cruise. If you hit the breaks you have to use more gas to get back up to speed. When old customers don’t hear
about you, or directly from you, they tend to move on. Cutting your advertising is a negative signal to those who
actively patronize you.
1. Your market is constantly changing.
2. People forget fast. little wonder why established brands like Cocacola, MTN Jumia etc never stop advertising. Each
day a customer doesn’t hear about your company is one more day they start hearing about your competitor.
3. Your competition isn’t quitting.
4. Advertising strengthens your identity.
5. Advertising is essential to survival and growth.
6. Advertising enables you to hold on to your existing customers.
7. Advertising maintains morale.
8. Advertising gives you an advantage over competitors who have ceased advertising.
9. Advertising ensures you get new customers. People move all the time. Some of your current customers will move
out of your current location and new ones will come in. you must keep advertising to ensure you catch these new
10. Advertising helps the customers remember your name. when your customers go to a sales outlet in need of what
your company offers, they’ll easily recognize your name because you have registered it in their subconscious by
Not everyone is your customer every day. But each and every day there is a portion of the population that is looking
for your product. And you need to be there when they are ready to start looking for that product.
It pays to know your customerS, where they are and how to reach them. You don’t have to match the big guys in your
advertising. It’s not getting more customers it’s getting the right customers. Be where they are as
often as your budget allows. For some businesses that might be newspaper, others TV, radio or direct mail. For some
it might be all of the above. And the best part these higher-end customers talk to each other and make strong
recommendations to their friends.
another article for another day. meanwhile you can even advertise here on our site for very affordable prices. If
you’re into a line of business that requires female customers; Superwoman is a great way of reaching them. if you
stay in Port Harcourt, you can place your adverts on our magazine just 5000Naira for a slot call 08157491383 or
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